Organic shampoo

Environmentally friendly eco shampoo

Alonia eco shampoo is suitable to use in summer cottages, boats and when hiking in nature.

Ecological shampoo or eco shampoo is a great thing, because it is an environmentally friendly choice that belongs to the 21st century! Ecological shampoo is safe, it protects us humans, our water bodies as well as the species that live there, because it does not contain any toxic ingredients. Environmentally friendly eco shampoo uses environmentally friendly packaging, such as paper, cardboard, refillable bottles or 100% recycled materials. Using eco shampoo in hair washing gives the feeling that it does not disturb nature's own diversity when washing with a product that comes from nature. For almost a hundred years, we have been washing our hair with synthetic substances, and now it is time to switch to a more ecological way.

The History of Shampoo

The history of shampoo made of synthetic ingredients is a story that goes back less than a century, but the origins of hair washing are thousands of years old, or as long as we've had hair.

4000 BC | Cosmetic routines and hair care emerge from bathhouses, but they were only available for the upper classes.

3000 BC | Animal fats were used to make soap, which was boiled with ash and stored in clay jars.

1500 BC | Egyptian cosmeticians harvest plants such as lotus flowers for essential oils and combine animal and vegetable oils with alkaline salts to create a soap-like material for skin care and for washing.

Middle Ages| In Europe, purity of the soul is emphasized over the cleanliness of the outer. In Japan, daily bathing becomes a common custom. In Iceland, pools heated with water from hot springs are popular gathering places on Saturday nights.

800 AD| In Aleppo, Syria, soap is made by combining olive oil, sweet bay oil, water and lye, then heated, left to cool, cut and left to age for seven months.

1100 AD | Europeans start discovering ways to create Aleppo soap.

1500 AD | English hair stylists boil soap in water and add herbs to give hair shine and fragrance. Shampoos still irritate the eyes and are impractical.

1800 AD | Early colonial traders in India discover a hair and body massage, called champo, and introduce "champing" to Europe – and the origin of the word "shampoo".

1927 | Hans Schwarzkopf introduces one of the world's first liquid shampoos and launches his international empire of hairdressing institutes.

1930 | The first shampoo containing synthetic surfactants is invented. Dr. John Breck invented shampoo in its current form.

Eco shampoo treats hair organically - we're going back to treating hair with herbs and vegetable oils.

Organic Hair Care

Organic hair care means treating hair with natural ingredients. When the hair is treated with herbs and vegetable oils, the hair becomes bouncy and flexible, and styling products are not necessarily needed to the same extent as before. Organic hair care is holistic hair care. In eco hairdressing salons, the ethics of the entire production chain of various herbs and clays are taken into account, thereby guaranteeing the safety of the products. The ecological hairdressing service includes, for example, scalp massage with organic, i.e. natural oil, or scalp care mask with clay. Organic hair care is about respecting nature and people.

Petroleum/Crude Oil in Cosmetics

Earth's organic oil has been created over a long period of time from prehistoric plants and marine organisms that have been buried under the sediment. Heat and pressure have turned the remains into liquid and gaseous hydrocarbons. Petroleum, also known as crude oil, has accumulated in porous rocks and cavities from which it can be pumped. Fossil petroleum is drilled from the earth's crust and processed mainly to make fuel, but petrochemicals refined from the leftovers of oil production are also used as raw materials for many cosmetic products. This excess petrochemical product is difficult to keep clean and often contains toxic compounds. These ingredients are used a lot in cosmetics, as they are inexpensive, well-preserved, odorless and colorless raw materials.

Well known Vaseline (and other petrochemicals) is made by refining crude oil. Often the cleaning is thorough, but traces of PAH substances contained in crude oil remain in Vaseline. PAH substances, i.e. polycyclic aromatic hydrocarbons, are toxic compounds. Many PAH compounds cause cancer and mutations. PAH substances are not biodegradable. They are really hard to remove from the soil. The European Union requires a transparent production chain for Vaselin in order to state that it does not contain cancer-causing carcinogens. This is not required in America or Asia.

You can find crude oil and its byproducts in synthetic shampoos and conditioners, in anti-aging creams, body lotions, mascaras, perfumes, lipsticks, lip balms, foundations, hair straighteners, eye shadows, and in nail polishes. Some of the common ingredients that are petrochemical derived include:

-Crude oil

-Mineral oil

-Petrolatum, Petroleum


-Paraffin/ Parafin wax

-Petroleum jelly, White Soft Parafin

-Liquid Paraffinium



-Sodium benzoate

-Polyethylene glycol (PEG)

-Propylene glycol aka propanediol


-Diethanolamine (DEA)

-Ethanolamine (MEA)

-Butanol and any word with butyl

-Any word with propyl





40% of all the energy used in the world and 95% of the energy used in transport comes from oil.

The use of crude oil in natural cosmetic products is prohibited.

Microplastics in synthetic products

When refining petroleum/crude oil raw material is left over, which is further processed to microplastics. In synthetic cosmetics, microplastics are often the raw materials of petrochemicals. In shampoos and conditioners, microplastics are often used as emulsifiers, e.g. for making foam or just as cheap fillers. The microbeads found in scrubs are therefore not the only microplastics we know of in cosmetics. Microplastics are very small particles that cling to the surface of the hair and the human body, and eventually to the entire ecosystem, never leaving.

The petrochemical industry is responsible for the reported 18 percent of industrial carbon dioxide emissions worldwide.

Ecological Shampoo without Microplastics

Ecological shampoo and conditioner do not contain microplastics at all, and palm oil soaping is also prohibited for ethical reasons. The surfactants of eco shampoo, i.e. the washing (and foaming) ingredients, are saponified from vegetable oils. Vegetable oils are lighter oils than the synthetic equivalents of petroleum/crude oil, which makes it possible for the hair to remain airy after washing and treatment. Organic shampoo does not contain synthetic and harmful chemicals, such as sulfates and parabens, which are usually found in commercial shampoos.

Ecological shampoo is the best choice in every way!

The European Chemicals Agency bans the use of microplastics in rinse-off cosmetics, such as shampoos and conditioners. In these smaller microplastics are used that the eye cannot distinguish. Such plastics have been used, for example, to make the composition more milky.

The law prohibiting the use of such microplastics entered into force in 2022. They will probably be completely removed from the cosmetics market within around four years, when the transition period expires, i.e. in 2026.

The use of microplastics in cosmetic products left on the skin is planned to be banned by 2028. For those, the change is more challenging, because different microplastics are used so widely in the cosmetics industry.

European Chemicals Agency ECHA